Market Pulse
Turn intent signals into revenue
Access billions of verified intent signals through flexible delivery options—full dataset or targeted API pulls—to enable a variety of intelligence offerings and enhancements that drive results.
Data overview
Learn about 5×5’s Market Pulse data product and preview its schema.
What is Market Pulse?
It provides near real-time insights into buyer intent across both B2B and B2C topic areas. Access billions of daily signals that enable you to track audience behavior and leverage purchase intent at scale.
Available formats:
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Market Pulse Consumer
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Market Pulse Business
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Market Pulse Company
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Ability to add custom topics
6B+
Observed daily signals
310M+
Universal Person IDs
26
Top-level categories
364
Subcategory drill-downs
43K+
Unique intent topics, with a constantly growing taxonomy
500K+
Top-level domains tracked (7x more than closest competitor)
36K+
Business topics
7K+
Consumer topics
Market Pulse
Quick facts
Delivery options
Full Market Pulse Dataset
Access the entirety of Market Pulse data, including 6-10 billion signals, for comprehensive analysis and modeling.
Best for: Data science teams, broad analysis, proprietary modeling
What you get:
- Complete daily file with all topics and signals
- Full dataset delivered to your S3 bucket
- Terabyte-scale data for comprehensive warehousing
Ideal if you:
- Have data engineering resources to manage large-scale ingestion
- Need the entire dataset for modeling and analytics
- Want to build proprietary audience segments from scratch
Market Pulse API
Pull only the topics you need directly into your systems—ideal for targeted campaigns without heavy infrastructure.
Best for: Marketing and product teams, campaign optimization, faster time-to-value
What you get:
- Pull only specific topics relevant to your campaigns
- Asynchronous processing with delivery to S3 or pre-signed URLs
- Lower infrastructure and processing costs
Ideal if you:
- Want to get started quickly without heavy data pipelines
- Need targeted intent signals for specific use cases
- Prefer to minimize storage and compute overhead
Key API benefits
